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T-Mobile Offers Free 4G Phones for Valentine's Day

Feb 08, 2012
T-Mobile Offers Free 4G Phones for Valentine's DayT-Mobile is enticing customers with free 4G devices on Saturday for a Valentine's Day promotion, as it strives to lure data-hungry subscribers and clear inventory for newer devices.

The Bellevue, Wash.-based carrier is offering the deal on 4G smartphones and select tablets -- with two-year contract -- on February 11. Customers who take advantage of the deal must mail in a rebate card.

T-Mobile, which lags behind Verizon, AT&T and Sprint, hopes to lure data-heavy subscribers with promotions like its data pricing deal, to gain ground and boost revenue. The carrier is struggling with the exodus of customers in the wake of its ill-fated merger with AT&T.

As part of the post-merger deal, T-Mobile received $1 billion in spectrum from AT&T. While the airwaves will help T-Mobile support additional subscribers, luring data-hungry customers is still an issue, making this the perfect time for free 4G phones.

In addition, T-Mobile plans to carry the iPhone 5 when Apple releases it later this year, giving the struggling carrier equal-footing in the 4G race with Verizon, AT&T and Sprint.

Until then, T-Mobile aims to gain subscribers by beefing up its network, as well as targeting the low-end market with affordable smartphones.

The deal will help the carrier whittle down its inventory in preparation for newer, faster models coming up later this year. Verizon followed a similar strategy last month when it offered the HTC Thunderbolt for free.

T-Mobile is including several popular models in the promotion, including the Samsung Galaxy S2, BlackBerry Bold 9900, HTC Amaze 4G and Nokia Lumia 710, as well as Huawei's SpringBoard tablet.


Originally posted by Janet Maragioglio for Mobiledia
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