Highlight:
All brands
Top manufacturers
Popular brands
Brands having new devices
Custom:
Set favorites
Global Mobile Mobile News Headlines

BBX Becomes "BlackBerry 10" After Legal Tussle

Dec 07, 2011
BBX Becomes "BlackBerry 10" After Legal TussleResearch in Motion will change the name of its BBX operating system to BlackBerry 10, as the troubled company faces a legal obstacle in the midst of an attempted comeback.

Albuquerque, N.M.-based software company Basis International made repeated requests to RIM to cease using the name BBX after its October announcement, claiming it already trademarked the three-letter title.

RIM's alleged lack of response, combined with reported plans to promote BBX at the BlackBerry maker's DevCon conference in Singapore this week, prompted Basis to request a temporary restraining order barring RIM from using the BBX trademark. A New Mexico court granted the order Tuesday.

RIM is banking on BBX -- now renamed "BlackBerry 10" -- to revive its struggling BlackBerry franchise. The past year, the company experienced more than its share of tumult, as sales and market share plummeted dramatically and a massive, four-day service outage in October turned into a PR nightmare for RIM's CEO's.

RIM took another hit last week when hackers claimed to jailbreak the BlackBerry PlayBook, undermining the company's reputation for top-level device security and casting doubt on BlackBerry 10, which is based on the PlayBook's allegedly hacked QNX software system.

The Canadian tech company is moving forward with plans to promote its new OS at the Singapore developers' conference, beginning today, and is putting a positive spin on the name change.

"The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding", said the company in a statement.

The launches of BlackBerry 10 and its first native device, the BlackBerry London, are expected early next year, and the world is waiting to see if they will be enough to bring RIM some much-needed good news, especially as devices like the iPhone 4S and Galaxy Nexus continue to capture consumers' attention and resulting sales dollars.

No matter what it's called, BlackBerry 10 may be RIM's best chance to leave its troubles behind and re-emerge as an formidable industry player, but the company faces a steep climb to regain its footing after a tough year.

Originally posted by Lorien Crow for Mobiledia
Linked in
  • Dec 01, 2011Hackers Crack PlayBook, Threaten RIM's Reputation

    Hackers Crack PlayBook, Threaten RIM's Reputation

    Hackers claim they've cracked the BlackBerry PlayBook, raising questions about Research in Motion's security and jeopardizing its reputation.
  • Nov 16, 2011BlackBerry London May Be First BBX Device

    BlackBerry London May Be First BBX Device

    Research in Motion's first BBX smartphone may be the BlackBerry London, a device with a dramatic design change the company hopes will transform its struggling fortunes.
  • Nov 09, 2011RIM Delays BBX, Casts Doubt on Turnaround

    RIM Delays BBX, Casts Doubt on Turnaround

    Research in Motion may delay its new BBX platform, as investors and consumers continue to lose faith in the struggling company.
  • Oct 12, 2011Investors Urge RIM Shakeup

    Investors Urge RIM Shakeup

    A major RIM shareholder announced at least eight percent of the company's investors want a change in direction and leadership from the BlackBerry maker, signaling the company's top leadership is failing on many levels.
  • Oct 12, 2011BlackBerry Outages Spread to North America

    BlackBerry Outages Spread to North America

    BlackBerry outages spread to parts of North America, marking the third consecutive day of global service interruptions for RIM and bringing users and investors to a boiling point.
Related news
News archive
Headlines News